Growing Up : A Tough Job

Today’s world is a world filled with numerous challenges. Right a very young age, a child is prepared to face the big world. If we move back 15 years down the line, we’ll see the difference quite clearly. Life was not so filled with challenges 15 years ago. A child, would get the parents love for a long time, before being sent off to face the outside world. But today, soon after birth, the child is expected to perform certain things better than others.

Along with the numerous challenges the outer world proposes, there are also very many environmental changes that have gone on in the past 2 decades. The level of greenhouse gasses have increased subsequently, the air has become less breathable and the water has become less drinkable. The substances that are harmful for the human body have reached such a point, through bio-magnification, that it has become almost impossible to eliminate them. Phenomenon’s like acid rain have started to appear in the urban scenario due to the increased amount of air and water pollution. Aberrations have started appearing on the ozone.

We humans are trying to hide ourselves from the ill effects of these situations, but in doing so we sometimes are destroying the foundation of the very nature that is meant to protect us.

The adverse effects of these dire conditions are to be seen in the children of today. In today’s world, a child needs to be balanced both physically and psychologically to face the world later, as they grow up.

In many cases, as it is seen, some children lack behind in the height and weight factors due to many external factors and often due to the lack of proper nutrition in the food intake. This poses a tension in the minds of the parents, and can be a reason for their anxiety. In certain cases, children fall behind on growth by not attaining the right height & weight as per the age, which also may cause anxiety amongst parents.

In this jumbled mess, Horlicks Growth+, comes in as a saviour. In their own words, Horlicks Growth+ is a specialized nutrition product designed by international pediatric experts for children in age group of 3-9 years who are lagging behind in height and weight. It contains high quality whey protein with added nutrients that are known to enable children to catch up on lost growth. It has been clinically proven for visible growth in children in 6 months.

The growth of a child is in the most crucial stage during the age of 3-9 years. Along with physical growth, these years also gives growth to the brain and in turn the complete psychological growth. If the nutrition is not provided sufficiently in these growing years, it is quite possible that there would be some problems in the later years.

There are numerous health drinks that are available in the market, and it is often difficult to choose among them. But since the Horlicks, being a trusted brand, and being around for quite some time now, I think it is worth giving a try.